Nail polish is a good drainage category for cosmetics stores. Many stores will set up "nail polish section" at the top of the stack. Colorful nail polish can attract many young girls into the store.
In recent years, nail polish has become a "sweet burden" for cosmetics stores - the quality of cheap nail polish is worrying, and consumers also have a "low-end misunderstanding" about nail polish. Even if it is positioned as a relatively high-end nail polish, it is difficult to sell it. At the same time, this small item has multiple color codes and barcodes, coupled with its unique volatility, and the sales cycle is not too long.
However, according to publicly available industry data, the current market size of nail products has exceeded 15.3 billion. Breaking free from the intense price war in 2016, both online and offline nail products traded significantly increased in 2017, with online growth even exceeding 133% and offline growth exceeding 29%. Taking Sephora, Watsons, and Yueshi Fengyin as examples, some comprehensive or single brand stores have also launched specialized nail protection areas to sell nail protection products.